2017/18 IBPS CLERKS MAIN COMPUTER KNOWLEDGE WITH ANSWERS

FOR IBPS CLERKS MAIN --MARKETING QNS NEED NOT BE STUDIED.@@PL OMIT THEM

MARKETING APTITUDE AND COMPUTER AWARENESS

161.     A Compact disk (CD) is a(n) _____ data storage of the type.

(1) Magnetic   (2) Sequencer (3) Electro-mechanical          (4) Electrical

(5) Optical

162.     What does the term GUI in computing stands for _____

(1) Graphical utility interface                        (2) Graphical user input

(3) Graphical user interface               (4) Graphics user intake

(5) Graphics user information

163.     Which is not a part of 7 P's of marketing?

(1) Price          (2) Policy        (3) Product      (4) People       (5) Process

164.     Which one of the following is not the operation of operating system?

(1) Networking           (2) Process management        (3) Booting    

(4) Resource management     (5) File management

165.     Market share can be increased by _____

(1) Increasing the number of sales persons   (2) Increasing the sales volume

(3) Increasing the products                            (4) Increasing production

(5) Rewriting profits

166.     Cross selling means _____

(1) City to city sales  

(2) Selling with cross face    

(3) Selling with crossed finger

(4) Selling products to existing customers

(5) Cold calling

167.     One advantage of dial-up Internet access is _____

(1) It utilizes existing telephone service

(2) Modem speeds are very fast

(3) It utilizes broadband technology

(4) It uses a router for security

(5) It is wireless service

168.     A document created in a word processing program or a budget created in a spreadsheet are, both examples of documents created in _____

(1) Machine language            (2) an operating system         

(3) a window platform           (4) system software

(5) application software

169.     What is the USP of saving accounts?

(1) High rate of interest         (2) Easy operation      (3) Risky transactions

(4) Expensive transactions     (5) Back office facility

170.     Sales forecasting involves study of _____

(1) Proper selling price          (2) Sales planning      (3) Distribution outlets

(4) Consumer needs and demands     (5) All of the above

171.     A saved document is referred to as _____

(1) file                         (2) folder        (3) project       (4) data           (5) word

172.     Programs such as Internet Explorer that serve as navigate windows into the web are called

(1) Networks   (2) Hypertext (3) Web Site   (4) WebBrowser         (5) Internet

173.     By an Intranet we mean

(1) A LAN of an organization           

(2) A wide area network of all branches of an organization

(3) Personal network of top management of an organization

(4) A network connecting all computers of an organization, using Internet Protocol

(5) Metropolitan Area Network

174.     Marketing in banks is a necessity today, due to _____

(1) Liberalisation       (2) Nationalisation     (3) Fashion     (4) Urbanisation

(5) Marketing in banks is not necessary, as banking in India is More than 200 years old

175.     A DSA helps in _____

(1) Boosting direct sales        (2) Boosting sale through the net

(3) Strengthening indirect marketing                        (4) Strengthening telemarketing \

(5) All of above

176.     Good selling skills involve

(1) Patience    (2) Perseverance         (3) Empathy    (4) Knowledge

(5) All of the above

177.     The brain of a computer is

(1) Floppy Disk          (2) CPU           (3) CD             (4) COBOL

(5) Megabyte

178.     Example of telecommunication device is a _____

(1) modem      (2) printer       (3) keyboard   (4) scanner      (5) mouse

179.     What is the full form of internet communication language TCP/IP?

(1) Transmission Control Practice/ Internet Practice

(2) Transmission Control Protocol/Internet Protocol

(3) Transport Control Protocol/ Internet Protocol

(4) Transport, Component Practice/International Practice

(5) Telephone Call Protocol/ International Protocol

180.     Chip is a common nickname for a(n) _____

(1) Transistor              (2) Semi conductor     (3) Resister     (4) Hard disk

(5) Integrated circuit

181.     The USP of a credit card is

(1) Cashless operations          (2) Only for HNIs       (3) Only for Men

(4) Only for employed persons (5) Transactions through Cheque book

182.     Interest on Savings deposit nowadays is _____

(1) Fixed by RBI                     (2) Fixed by the respective banks

(3) Fixed by the depositors    (4) Not paid by the bank

(5) Fixed as per the contract between Bank and the consumer court

183.     Which among the following is a disadvantage of an EDI system?

(1) Speed        (2) Errors        (3) Expensive (4) Mismatch (5) None of these

184.     The daily processing of corrections to customer accounts best exemplifies the processing mode of _____

(1) batch processing               (2) real-time processing         (3) time-sharing

(4) off-line processing                       (5) None of these

185.     A device that not only provides surge protection, but also furnishes the computer with battery backup power during a power outage is _____

(1) Battery strip          (2) UPS           (3) Surge strip            (4) USB          

(5) Memory

186.     Select the best description of read only memory (ROM)

(1) Volatile used to store only memory

(2) Volatile used to store information that does not change dining system operation

(3) Volatile used to store information that changes during system operation

(4) Non-volatile used to store information that changes during system operation (5) Non-volatile used to store information that does not change during system operation

187.     MIPS in measuring processor an speed stands for _____

(1) Monthly instructions per second              (2) Million instructions per second (3) More inputs per system                                  (4) Million inputs per second

(5) More instructions per system

188.     What is the ultimate purpose of defragmentation?

(1) Delete temporary files      (2) Format the PC       (3) Make the pc faster

(4) Create more free space     (5) Reduce power consumption  

189.     Programs such as Morzilla Firefox that serve navigate windows into the web are called _____

(1) Web browser         (2) Network    (3) Internet      (4) Hyper Text

(5) Word processor

190.     'Benchmark' means

(1) products line up on bench salesman sitting on a bench

(2) salesman sitting on a bench

(3) set standards

(4) marks on a bench

(5) None of these

191.     The customers by opening and investing in the Tax Saver Deposit Account Scheme in a bank would get benefit under

(1) Sales Tax              (2) Customs Duty       (3) Excise Duty         

(4) Professional tax    (5) Income Tax

192.     Of the following pricing strategies, _____ is not ideal for new products

(1) Market-Skimming            (2) Discriminatory pricing

(3) Promotional Pricing         (4) None of these        (5) All of the above

193.     Which of the following methods is not a cost-based method?

(1) value pricing         (2) target-return pricing         (3) mark-up pricing

(4) marginal cost pricing       (5) All of the above

194.     The role of a _____ generally is to determine a buyer's needs and match it to the correct hardware and software.

(1) computer scientist                        (2) computer sales representative

(3) computer consultant         (4) computer trainer               (5) None of these

195.     In ROM BIOS, the acronym BIOS stands for _____

(1) Basic input output system            (2) Basic input oiganizational system

(3) Basic industry operating system (4) Base input operating set

(5) Basic initiative output set

196.     _____ is a method in which multiple communication devices are connected to one

another efficiently.

(1) Routing                 (2) Redundancy          (3) Detecting (4) Switching

(5) None of these

197.     The Database Management System (DBMS) is _____

(1) Hardware system stores information

(2) Hardware system used to create, maintain and provide controlled access to a database

(3) Hardware system used to create, maintain and provide uncontrolled access to a database

(4) Software system used to create, maintain and provide uncontrolled access to a databae

(5) Software system used to create, maintain and pro-vide controlled access to a database

198.     Which one of the following is a target group for the marketing of Internet banking?

(1) All the customers            

(2) All the educated customers

(3) All the computer educated customers

(4) Only creditors

(5) All of the above

199.     Service after sale is not the function of

(1) Marketing staff     (2) Seller         (3) Director of the company

(4) Employees of the company          (5) None of these

200.     A buyers market means _____

(1) buyers are also sellers      (2) sellers are also buyers

(3) there are no sellers           (4) demand exceeds supply

(5) supply exceeds demand

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MARKETING AND COMPUTER KNOWLEDGE

161. (5)           Compact disc (CD) is a digital optical disc data storage format. The format was originally developed to store and play only sound recordings but was later adapted for storage of data (CD-ROM). The computer reads the disc using a CD-ROM drive.

162. (3)           In computing, GUI stands for Graphical User Interface. It is a type of interface that allows users to interact with electronic devices through graphical icons and visual indicators such as secondary notation, as opposed to text based interfaces or text navigation.

163. (2)           The marketing mix traditionally consisted of just 4 Ps: Product, Price, Place and Promotion. However, Booms and Bitner, in 1981, extended the marketing mix by 3 new Ps that directly relate to the service provision industry. These are People, Physical evidence and Process.

164. (3)           Some of the important operations carried out by operating systems (OS) include: Process Management, Resource' Management, Storage Management, I/O operation, Program execution, File system management, Protection and Security, etc. Besides, most operating systems support a variety of networking protocols, hardware, and applications for using them.

165. (2)           The firm's performance relative to competitors can be measured by the proportion of the market that the firm is able to capture. This proportion is referred to as the firm's market share and is calculated as follows: Market Share = Firm's Sales / Total Market Sales. So market share can be increased by increasing the sales volume.

166. (4)           Cross-selling is the action or practice of selling an additional product or service to an existing customer. The objectives of cross-selling can be either to increase the income derived from the client or clients or to protect the relationship with the client or clients.

167. (1)           Dial-up Internet Connection is a way to connect to the internet in which public switched telephone network is used to make a Internet connection via telephone lines to an Internet service provider. In dial-up connection, telephone network is of prime importance. Since dial-up connection requires telephone lines which have limited capacity, its transmission speed is slow.

168. (5)           Word Processing Software (MS Word, Word Pad), Spread sheet Software (Excel, Lotus), Presentation Graphic Software (MS Power Point), etc are all examples of application software. Application software is a set of one or more programs designed to permit the user to perform a group of coordinated functions, tasks, or activities.

169. (2)           Savings account deposit is an account held at a bank or other financial institution that provides principal security and a modest interest rate. Easy operation is one of its major USPs (unique selling proposition). Savings account funds are easy to open and maintain and are considered one of the most liquid investments outside of demand accounts and cash.

170. (5)           Sales forecasting is the projection of achievable sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons estimates. It involves estimating future demand, obtaining information on existing market demand, sales planning, etc.

171. (1)           A saved document is referred to as a file. It is a resource for storing information, which is available to a computer program and is usually based on durable storage. It is considered as the modern counterpart of paper documents which traditionally are kept in office and library files.

172. (4)           Internet Explorer is a Web browser, a software application used to locate, retrieve and display content on the World Wide Web, including Web pages, images and video. Other major web browsers are Firefox, Google Chrome, Opera, and Safari.

173. (4)           An intranet is a computer network that uses Internet Protocol technology to share information, operational systems, or computing services within an organization. This term is used in contrast to extranet, a network between organizations, and instead refers to a network within an organization.

174. (1)           Since the inception of globalization and liberalization in India, banking sector has undergone various changes. Encouragement to foreign banks and private sector banks increased competition for all operators in banking sector. Under this development Indian public sector banks need to reinvent the marketing strategy for their rapid growth. So market is a necessity.

175. (1)           Direct Sales Agents (DSAs) are individual sales agents who reach and deal directly with clients. They promote the marketing and selling of bank products directly to consumers away from a fixed retail location. They boost direct sale of banking products even in unbanked areas.

176. (5)           Good selling skills involves strong presentation skills; confidence in your own abilities; strong negotiation skills; prospecting; persistence, patience and perseverance; capability to empathize (understand, respect or appreciate the other person's concern); Knowledge and technical skills; Vision and goal-orientation; etc.

177. (2)           CPU (central processing unit), also known as microprocessor, is the brains of the computer where most calculations take place. In terms of computing power, the CPU is the most important, element of a computer system.

178. (1)           A modem (modulator-de-modulator) is a telecommunication device that modulates signals to encode digital information and demodulates signals to decode the transmitted information. It produces a signal that can be transmitted easily and decoded to reproduce the original digital data.

179. (2)           TCP/IP stands for Trans-mission Control Protocol/Internet Protocol. It is the suite of communications protocols used to connect hosts on the Internet. TCP/IP uses several protocols, the two main ones being TCP and IP.

180. (5)           An integrated circuit (IC) is also known as a chip or microchip. It is a set of electronic circuits on one small plate ("chip") of semiconductor material; normally silicon. ICs are used in virtually all electronic equipment today and have revolutionized the world of electronics.

181. (1)           One of the most obvious strengths of credit cards is their convenience. They are physically easier to carry around than a checkbook and save their users from the trouble of carrying cash in our wallets, allowing them to carry on with our transactions seamlessly. Promoting cashless operation is one of its majors USPs.

182. (2)           The Reserve Bank of India, on 25 October 2011 deregulated SF interest rates, giving banks full discretion to fix their interest rates on deposits. These rates are varied from time to time depending on market conditions. Banks use this as a competing factor and weave it into their merits to enhance their customer base.

183. (3)           Some of the key benefits of Electronic Data Exchange (EDI) are: Speed, Data transfer in real time, reduction of human failure rate by re-key-ing data, cost savings by reducing paper and eliminating paper processing, reduced purchasing costs, reduced cost of effective information processing, Greater flexibility, Saved time, Better information, etc. However, EDI systems are extremely expensive making it difficult for small businesses to implement.

184. (1)           In batch processing, operations/transactions are accumulated over time and processed periodically. It involves gathering source documents originated by business operations into groups called batches and then processing them in batches. It is quite an economical method in which bulk actions are performed swiftly. For example, large volumes of corrections to all customer accounts can be processed on a daily, weekly or monthly basis. It is ideal for periodic updates on, system operations or transactions.

185. (2)           A UPS (Uninterruptible Power Supply) is a device that not only provides surge protection, but also furnishes desktop computers and network devices with battery backup power during a power outage. If a desktop computer is connected to a UPS when a power outage. Occurs, the battery backup allows the user to save what he is doing and properly shut down the computer.

186. (5)           Short for Read Only Memory, ROM is a type of "built-in" memory that is used with computers and other electronic devices. Unlike main memory (RAM), ROM is non-volatile and retains its contents even when the computer is turned off. It is used to store data and information that are not to change during the normal operation of a system.

187. (2)           MIPS is an acronym for million instructions per second. An old measure of a computer's speed and power, MIPS measures roughly the number of machine instructions that a computer can execute in one second. However, different instructions require more or less time than others, and there is no standard method for measuring MIPS.

188. (4)           In the maintenance of file systems, defragmentation is a process that reduces the amount of fragmentation. It does this by physically organizing the contents of the mass storage device used to store files into the smallest number of contiguous regions (fragments). It also attempts to create larger regions of free space using compaction to impede the return of fragmentation.

189. (1)           Mozilla Firefox is a free and open source web browser. It uses the Gecko layout engine to render web pages, which implements current and anticipated web standards. Other examples of web browsers are: Internet Explorer, Google Chrome, Opera, and Safari.

190. (3)           Benchmark is a standard by which something can be measured or judged. In marketing, it refers to the process of comparing one's business processes and performance metrics to industry bests or best practices from other companies. Dimensions typically measured are quality, time and cost.

191. (5)           Under the Tax Saver Deposit Account Scheme, a customer gets a tax exemption on his savings under Section 80C of Income Tax Act, 1961. In the Finance Bill of 2006, the government had announced Tax benefits to Bank Term Deposits which are of over 5 year tenure.

192. (2)           Market skimming pricing, Promotional pricing and Market product pricing strategies are suitable for the pricing of new products. However discriminatory product pricing is unsuitable for new products since it involves charging different prices to different buyers. It can be adopted in those situations when market segments with different demand intensities exist, resale of lower priced products at higher price should not be possible and underselling by competitors should not be possible.

193. (1)           Mark-up pricing: price is determined by adding mark-up to the costs; Target return pricing: Pricing is based on required return on investment; Marginal Cost Pricing: pricing a product to equal the extra cost of producing an extra unit of output. However, value pricing refers to the practice of setting price based on buyer's perception.

194. (2)           It is the role of a computer sales representative to determine a buyer's needs and match it to the correct hardware and software. He is a person employed to represent a business and to sell its merchandise. He is responsible for satisfying wants of consumers appropriately, and therefore turn prospective customers into actual ones.

195. (1)           BIOS stands for Basic In-put/Output System. It determines what a computer can do without accessing programs from a disk. On personal computers (PCs), the BIOS contains all the code required to control the keyboard, display screen, disk drives, serial communications, and a number of miscellaneous functions.

196. (4)           Switching is a method in which multiple communicaton devices are connected to one another eaciently. There are three types of basic switching methods — circuit switching, packet switching and messsage switching (Data Communications and Networking by B.A. Forouzan). A switch is intermediary hardware or software that links devices temporarily.

197. (5)           A Database management system (DBMS) is a software system that is used to create, maintain, and provide controlled access to user databases. It provides a systematic method of creating, updating, storing and retrieving data in a database. It serves as an interface between the database and end users or application programs, ensuring that data is consistently organized and remains easily accessible.

198. (3)           All the computer literate customers are considered as the target group for the marketing of internet banking. The focus is one whether a person knows how to handle the basic operations of a computer and browsing or not. Online banking is now becoming as one of the newest options of busy people who are computer educated, but don't have the time.

199. (1)           Service after Sale refers to various processes which make Sure customers are satisfied with the products and services of the organization. It is the responsibility of the company itself (since its goodwill is at Stake), its employees (technical staff, customer care service) and directors of the company.

200. (5)           Buyer's Market is a type of market where there is more product available than there are people who want to buy it. It is commonly used to describe real estate markets. The opposite of a buyer's market is a seller's: market a situation in which demand exceeds supply and owners have an advantage over buyers in price negotiations.

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